No longer "Why" but "Why aren't you"
4 Reasons why:
Most people don't write checks anymore except to the church. Why not make it easier on them by enabling them to give how and when they want.
Make it easier for them by providing easy one-time payments along with the option to set up recurring payments for the things they want to give to.
No more waiting until Sunday, writing checks and filling envelopes. It even works for those that don't attend your church but still want to give.
If you use credits cards, you gather points, if you're sick or on vacation you can still give.
Growth in online giving
The Chronicle of Philanthropy recently found:
80% of donors have made a gift online
A little over half preferred to use the Internet for donations
46% expect to complete a greater share of their charitable gifts via online giving in the future
92% wanted year end receipts electronically
74% found email explaining how donations are being spent helpful